Windshield Bias Afflicts Broadcast Media’s Coverage of Cambridge Bike Lane Projects

A bike rider rides along a flexpost-protected bike lane next to a sidewalk cafe on one side and a line of cars waiting in traffic on the other..
Massachusetts Avenue in North Cambridge, near Gold Star Road.

This spring, the Cambridge City Council has endured several marathon public meetings to discuss – and ultimately reject – petitions that sought to roll back some of the city’s landmark bike and pedestrian safety initiatives.

Each time, dozens of residents have lined up to testify in defense of policies like the city’s Cycling Safety Ordinance. Last night, the Council sat through yet another lengthy debate for a new policy order, sponsored by City Councilor E. Denise Simmons, that seeks to allow cars back into the city’s riverfront park on Saturdays (the policy order’s supporters tabled a vote until June 6, after it became clear that they didn’t have enough votes for it to pass).

 

The majority of Cambridge’s City Council has consistently supported the city’s efforts to reduce traffic and meet climate goals by encouraging more walking, bicycling, and transit use around the city, even if it means making life slightly less convenient for car owners. And at the ballot box, too, voters have consistently elected Councilors who support initiatives like the Cycling Safety Ordinance.

But it’s a different story if you get your coverage of these debates from public radio or television news reports.

A StreetsblogMASS analysis of six recent broadcast news stories about bike lanes in Cambridge found that just two sources took up the majority of airtime: the owners of Fast Phil’s barbershop and the owners of the Guitar Shop, the two businesses leading the new “Save Mass. Ave.” organization that opposes new protected bike lane projects.

Only one of those six stories (a WBUR story from April 26) quoted anyone who was not a City Councilor and explicitly identified themselves as a bike or transit rider:

Date Broadcaster, headline Sources quoted (in order of appearance)
Jan. 11 WGBH: Bike lane backlash pushes Cambridge to consult with small business owners Fast Phil’s co-owner Cindy Hughes
Cambridge City Councilor Paul Toner
LivableStreets Alliance Executive Director Stacy Thompson
April 12 WCVB: Cambridge business owners, city at odds over parking spaces lost with new Massachusetts Avenue bike lanes Anette Osgood, manager of Guitar Stop
Fast Phil’s co-owner Cindy Hughes
Sharon Cerny, local landlord
April 18 Boston 25: Bike lanes vs. parking spaces: the battle heats up in Cambridge Anette Osgood, manager of Guitar Stop
City Councilor Burhan Azeem
April 25 WGBH: Commentary: Searching for a spot on Mass. Ave. Fast Phil’s co-owner Cindy Hughes
Cambridge City Councilor Paul Toner
April 26 WBUR: Porter Square plan for new bike lanes moves ahead without delay Joyce Levine, Cambridge resident
Elizabeth Petit, Cambridge resident
May 23 WCVB: Bike lanes taking away valuable parking spots, business owners say Fast Phil’s co-owner Cindy Hughes
City Councilor Burhan Azeem

By relying on the same voices over and over again, these news outlets all offered their listeners a singularly car-oriented perspective on how, and for whom, Massachusetts Avenue should be designed.

None of the six stories mentioned the city’s climate goals, and only a handful make any mention of the safety issues that the Cycling Safety Ordinance is meant to address on Massachusetts Avenue, where drivers have injured at least 70 people since the beginning of 2021.

Collectively, these stories present a classic case of “windshield bias” – news coverage that devotes more attention to the perceived needs of car owners, and all but ignores the broader public interest in reducing pollution and building safer streets.

To put it another way: the co-owner of Fast Phil’s takes up a lot of airtime among these six stories, but she doesn’t represent the majority of public opinion in the city of Cambridge.

Additionally, the conflict that’s presented in these reports – “bike lanes vs. parking spaces” – ignores and distracts from the more pressing problems of traffic violence and pollution that the city is trying to address.

Fortunately, local print media have been doing a better job in covering these stories more realistically. The Cambridge Day has produced several detailed recaps of City Council hearings with quotes from a broad range of advocates who represent more perspectives.

And in February, the Boston Herald printed a story on the new bike lanes west of Porter Square that leads with the familiar grievances from business owners, but follows up with an equal number of quotations from bicycle users in the second half of the story.

ALSO ON STREETSBLOG

A Black man in a dark navy suit holds a microphone while listening to a curly-haired white woman in a red suit while she gestures with one hand and holds a microphone in the other. They are sitting on a stage in a conference room in front of a light blue banner that reads "NACTO Designing Cities 2022"

An Inside Look at Federal Highway Officials’ Efforts to Encourage Safer Streets

|
The annual conference of the National Association of City Transportation Officials (NACTO) conference in Boston earlier this month offered a sort of homecoming for Stephanie Pollack, the former leader of MassDOT who left for Washington in early 2021 to lead the Federal Highway Administration in President Biden’s administration. Pollack’s return to Massachusetts coincided with the […]